CIO INSIDE SUMMIT - Martin Pattera

Innovation operationalisieren & monetarisieren

Das Ziel = VALUE CREATION FOR CUSTOMERS = VALUE CREATION for your own organization.

How to create value?

Help people get their jobs done better & less costly!

Two levers:

  • Help your employees get their jobs done better & less costly
  • Help your customers get their jobs done better & less costly

Who did that already?

Roche Diabetes Care: From blood sugar meters to a new mindset of managing diabetes

Volkswagen: From Vans to a new digital platform for travelling with friends

Intuit Software: From bookkeeping software to an integrated service model for managing cash flow of a business



Martin Pattera is Managing Partner at MYLES (DISCOVERY Strategy & Innovation GmbH).

Martin holds an MBA from the Vienna University of Economics and Business and has over a decade of innovation experience. Prior to MYLES, he built up Edizon Innovation GmbH as a leading innovation consultancy in Europe. He held key positions at Roland Berger Strategy Consultants and Mayr-Melnhof Karton. He has been the project manager of a large number of innovation projects, and has industry expertise in the fields of mechanical engineering, construction industry, energy management, information technology and medical devices.